Running a business today means competing not just on the high street, but also online. Customers don’t flip through the Yellow Pages anymore—they type what they need into Google or ask ChatGPT for advice. If your company isn’t showing up where people are searching, you’re missing enquiries every single day. That’s why Alexandra Gate Business Centre in Cardiff is teaming up with True SEO to host a free SEO workshop on Tuesday, 30th September at 11 am.

This practical session is designed for local business owners, office managers, and decision makers who want more leads without throwing money into online ads. You’ll walk away with a clear strategy to rank higher on Google, appear in ChatGPT answers, and make simple website improvements that help turn clicks into paying customers.

And because we know every business is different, after the workshop you’ll also have the opportunity to book a free one-to-one Website Health Check and Google Rank Prescription with Mohammad A. Mahmud, Founder of True SEO.

The event is completely free, but seats are limited—so if you’re in Cardiff and serious about growing your business, this is one you don’t want to miss.

SEO seminar

Key Takeaways from the SEO Workshop

  • Learn how customers really search online and how you can position your business in front of them
  • Discover competitor strategies and what it takes to outrank them for leads
  • Understand how ChatGPT surfaces answers and how your business can appear in those results
  • Fix common SEO mistakes that may be costing you enquiries right now
  • Make quick website changes that instantly build trust with potential customers
  • Book a free 1-to-1 consultation with True SEO for a tailored growth plan

Why Is Alexandra Gate Business Centre Hosting This Workshop?

At Alexandra Gate Business Centre, we’ve always believed that business support goes beyond just providing high-quality serviced offices. Yes, we offer modern workspaces, meeting rooms, and flexible leases—but we also know that businesses need growth, not just space.

Many of the companies based at Alexandra Gate are small and medium-sized enterprises (SMEs) in Cardiff. They face the same challenge: how do you get more customers without overspending on marketing? That’s why we’ve invited True SEO.

This workshop is part of our mission to create a supportive environment where businesses don’t just work—they thrive.

By attending, you’ll not only learn valuable marketing skills but also connect with like-minded business owners who are working through the same challenges.

What Will You Learn at the SEO Workshop?

How to rank on Google when customers search for your services

Most businesses assume that showing up on Google is just about having a website. The truth is, Google decides rankings based on over 200 factors—from keywords on your pages to how fast your site loads. A 2023 study by Backlinko showed that 75% of searchers never scroll past the first page of results. If you’re not there, you’re invisible.

At this workshop, you’ll learn exactly how Google matches customer searches to businesses and what practical steps you can take to move your website higher up the results. For example:

  • Local keyword targeting (e.g., “plumber Cardiff” vs. just “plumber”)
  • Optimising your Google Business Profile for maps and directions
  • Using reviews to boost local credibility

How to outrank competitors and win more leads

Competition is tougher than ever. If you’re in a crowded industry—estate agents, accountants, trades, health services—you’ll notice the same companies appear again and again at the top of Google. They’re not there by luck. They’re using SEO strategies to secure those positions.

We’ll show you how to analyse what your competitors are doing online and identify opportunities they’ve missed. This could be anything from using long-tail keywords (e.g., “emergency boiler repair Cardiff” instead of “boiler repair”) to producing content that directly answers customer questions.

How to appear in ChatGPT answers for your industry

ChatGPT is changing how people search for information. Instead of browsing multiple websites, customers now ask AI tools direct questions. If your business isn’t optimised to appear in those responses, you’re missing a growing traffic source.

At the workshop, you’ll learn:

  • How ChatGPT selects sources to provide answers
  • Why structured content and FAQs improve your chances of being included
  • The link between SEO best practices and AI-generated search results

Common SEO mistakes that hold businesses back (and how to fix them)

Many businesses waste months—or even years—doing the wrong things online. Some common mistakes include:

  • Overusing keywords in ways that turn off customers
  • Ignoring mobile optimisation (even though 70% of searches are mobile-first according to Statista)
  • Using slow-loading website themes that make visitors leave

You’ll learn how to avoid these pitfalls and make straightforward fixes that have an immediate effect.

Simple website changes that make people trust you more

SEO isn’t just about ranking—it’s also about converting visitors into enquiries. A website that looks outdated, lacks reviews, or hides its contact information will lose trust fast.

During the session, we’ll cover:

  • Why clear calls-to-action can double your enquiries
  • How adding photos of your team builds authenticity
  • The role of trust signals like reviews, certifications, and case studies

Why Local Businesses in Cardiff Need SEO Now More Than Ever

Cardiff is growing rapidly, with over 362,000 residents (ONS, 2024) and thousands of businesses competing for attention. Whether you run a law firm, a trades business, a café, or a consultancy, your customers are searching online first. Research by BrightLocal found that 98% of consumers used the internet to find local businesses in 2023, up from 90% in 2019.

This means local SEO is not optional—it’s essential. Without it, you risk losing customers to competitors who simply rank higher.

Meet Your Workshop Host: Mohammad A. Mahmud, Founder of True SEO

The session will be led by Mohammad A. Mahmud, the founder of True SEO. With years of experience helping UK businesses rank higher on Google, Mohammad understands the challenges SMEs face—especially when budgets are tight.

His approach is practical and results-driven. Instead of confusing jargon, you’ll get clear, step-by-step actions you can take straight away.

Event Details at a Glance

  • 📍 Location: Alexandra Gate Business Centre, Cardiff
  • 🗓 Date: Tuesday, 30th September
  • 🕚 Time: 11 am
  • 🎟 Cost: Free (but seats are limited)

After the workshop, attendees can also book a free 1-to-1 consultation with Mohammad A. Mahmud for a personalised Website Health Check and Google Rank Prescription.

Why You Should Book Your Place Today

Opportunities like this don’t come around often. You’re getting:

  • Expert SEO advice tailored to local Cardiff businesses
  • Insights on how to appear in both Google and ChatGPT results
  • A chance to connect with other business owners
  • A free personal consultation with an SEO expert

Seats are limited, and demand is expected to be high. If you’re serious about growing your business online, the best time to act is now.

👉 Book your free seat today and join us at Alexandra Gate Business Centre on Tuesday, 30th September at 11 am.